Durable
Natural dyes (see colour pallet)
Water tolerable
Appealing natural aesthetics
Made with the highly eco-conscious jute fibre
Quality handwork with attention to detail
 
Raw material
Jute naturally farmed in the wetlands along the Bengal rivers
Traditional low impact jute farming, harvesting and processing
Natural processing
High carbon dioxide capturing
Enhances soil fertility
Large yield
Resilient plant with no need for pesticide
 
Production
Made by women with disabilities in central south India
Natural colouring using minerals, herbs and spices
Hand-breaded and stiched/assembled
Minimal energy used in production
 
Environment impact
Natural and sustainable raw material sourcing and production
Jute Co2 fixation
Lang lasting durable products
Fully biodegradable
Handmade with minimum energy required
UNSDG15.1 "ensure the conservation, restoration and sustainable use of terrestrial and inland freshwater ecosystems and their services, in particular forests, wetlands..."
Carbon dioxide storing(fixating): 2.2kg Co2 stored in 1 kg of processed jute fibre
 
Social impact
Empowerment and livelihoods to women with disabilities
Promoting women physical and mental health
Mission of empowering other marginalized groups in the community
UNSDG 10.2 "empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status."
UNSDG 8.5 "achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value"
Livelihoods impacted: 70 women with disabilities
 
READ MORE ABOUT THE RAW MATERIAL, PRODUCTION AND IMPACT HERE.