Search Engine Optimization is the process of making sure that the content on your website, no matter the industry and audience it is for, is good enough for search engines to give it a high ranking (or a thumbs up).
 
When you employ search engine optimization, your website’s chances of showing up as one of the top search results increases. This is important because anyone who does a search on the likes of Google is bound to click on the topmost search results.
 
When your visibility increases and your website becomes one of those top links on the search results page, you have a chance of getting that visitor to turn into a paying customer.
Now, this is very important, whether you are an individual or a business because most searches on the internet start with a search engine. In this book, together, we will go through all that you need to know to get in the game and win some loyal and paying customers. Let’s begin.
 
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